With Campaign Asia-Pacific’s Agency of the Year Awards revealing its winner list for the Greater China region, DENTSU CREATIVE’s VeryStar and PR Consulting won two Silvers for Greater China E-commerce Agency of the Year and Event Marketing Agency of the Year respectively.

VERYSTAR, AFFILIATED WITH DENTSU CREATIVE

Greater China E-commerce Agency of the Year, Silver

Differing from widespread online eCommerce solutions, VeryStar’s Total Retail Solution is a connected online and offline Creative Commerce solution that helps retail clients to realize true digital transformation. VeryStar’s Total Retail Solution has innovated the way on Chinese eCommerce landscape through three innovations:

1. MOBILE PAYMENT GATEWAY to help retail brands increase customer spending frequency and new customer reach with analytics, throughout the consumer purchase journey.

2. OMNI-CHANNEL ELECTRONIC COUPON SYSTEM to integrate the coupon issuance capabilities on China’s mainstream Internet platforms and allow the coupons to be used for retail brands’ online and offline channels.

3. WEMEDIA SYSTEM to help clients operate WeChat official accounts and facilitate mature system infrastructure built upon the WeChat ecosystem, meeting the client’s social CRM and commerce needs.

DENTSU CREATIVE PR CONSULTING

Greater China Event Marketing Agency of the Year, Silver

Greater China PR Agency of the Year, Shortlisted

As Bronze winner for the 2021 Campaign AOY China PR Agency of the Year, DENTSU CREATIVE's PR Consulting team’s unique proposition is an integration of communications, data, technological and creative solutions, to lead global and Chinese brands’ growth. DENTSU CREATIVE PR Consulting offers clients services with a close-circle mindset, which is to consider all the elements of company operation, brand, and product for clients thoroughly, to drive long-term sustainable growth, winning clients’ trust and reputation in the market with their leading reputation management system, innovative communication models and tools, effective execution and service, and global resources supported by the Dentsu Group global network.

DENTSU CREATIVE exists to transform brands and businesses through the power of Modern Creativity which looks to deliver ideas that Create Culture, Shape Society and Invent the Future. Meanwhile, DENTSU CREATIVE offers clients unparalleled access to modern capabilities in Digital Experience, PR and Entertainment, supported by next-gen creative, production and data capabilities. In China, we will continue to accelerate our ideas through the power of unique specialists i.e. dentsu Z, dentsu Entertainment & Sports Creative, VeryStar (Connected Creative Commerce), dentsu next, PR Consulting, and D-hub.

ABOUT CAMPAIGN AOY

Since the early 1990s, Campaign’s Agency of the Year awards has recognized inspiring leadership, management excellence, outstanding business performance, and overall achievements in advertising and brand communications. Campaign’s AOY is the only programme to honor agency excellence at both local and regional levels. The awards are open to all media, advertising, creative, digital, PR, independent and specialist agencies from across the Asia Pacific region and within the UK, and the EMEA scheme is open to all types of agency networks who have offices in 3 or more locations across the region.

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