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dentsu next is dedicated to crafting innovations through modern experiences, empowered by an expert team in experience design, creativity and technology, to better engage with people, improve their way of life, and lead change.

Innovation is an evergreen theme, but it has never been so important amid this unprecedented time. The post-pandemic era has reshaped people’s attitude towards wellness, while the metaverse is revolutionizing the future of entertainment, and social good is becoming the norm to facilitate positive social impact.

Through our latest discoveries and insights in Entertainment, Wellness and Social Impact, we’ve curated a collection of cases to showcase how industries can innovate when modern experiences, technology and human insights are combined.

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ELECTRONIC NOSE (eNose)

Imagine an ‘electronic nose’ being portable and mobile for people who live faraway from cities and need constant monitoring.

PHOTO CREDIT: REUTERS

The artificial nose, developed at Haifa's Technion-Israel Institute of Technology, makes use of a row of sensitive, submicroscopic (nanoparticle) gold sensors that can detect tiny molecular changes in the patient’s blood. These sensors are trained to identify disease biomarkers and screen high-risk groups for specific diseases, as well as monitor treatments in people affected by that disease.

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POCKET ULTRASOUND

Imagine being able to provide door-to-door ultrasound tests.

PHOTO CREDIT: BUTTERFLY NETWORK

Butterfly iQ is the world’s first portable, single-probe, whole-body ultrasound device. 

While not everyone can afford ultrasound checks, Butterfly iQ is revolutionary portable medical device that allows a physician to quickly and safely examine various areas of a patient’s body outside from the hospital.

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SMART FABRIC

Imagine wearables that are able to monitor chronic diseases for elderlies or pregnant women.

PHOTO CREDIT: PURDUE UNIVERSITY

Researchers at Purdue University have developed a way to transform cloth materials into smart interfaces that connects to smartphones and laptops. The smart fabric does not require a battery, and can be powered via Wi-Fi.

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LIFESTYLE ODOR

Imagine using body odor technology at gyms or changing rooms to promote wellness products.

PHOTO CREDIT: KONICA MINOLTA

Lifestyle Odor uses body odor as a health indicator by visualising body odor to help people identify and improve their lifestyle, encouraging people to improve their quality of life.

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A.I. GENERATED ART

Imagine being able to create an endless library of memories to help Alzheimer patients.

PHOTO CREDIT: DALL.E 2

DALL.E 2 and MIDJOURNEY are AI systems capable of creating realistic images and art from a description in natural language. These AI systems are also able to take an image and create different variations of it inspired by the original.

Want to innovate your brand with Modern Experiences? Contact dentsu next team at dentsunextcn@dentsu.com for more details.

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