At the MMA SMARTIES China Awards Ceremony 2022 in Shanghai, DENTSU CREATIVE was named the Best Creative Agency of the Year for the third consecutive year, winning 7 Gold, 6 Silver and 8 Bronze, and a Grand Prix.
We tailor made a chef show on TikTok for Unilever Food Solutions to spotlight the chefs’ expertise and demonstrate the diverse cuisine cultures.
We teamed up with Master Kong’s Braised Beef Flavor Noodles, Rattan Pepper Beef Flavor Noodles and Xiang Bao Cui to approach next-gen consumers with music, animation while breaking barriers of real and virtual worlds for the fans.
We crafted Shell Helix’s motor oil technology into artistic and cultural inspirations.
We helped KFC to launch its first Fried Chicken Store in Metaverse, to promote the new product in a live shopping by a most unexpected ambassador - The Cat, and to explore local Chinese cuisines with their 400K KFC staff in China.
We invited animals to be featured in Ant Forest’s films and let the nature habitants inspire people to live a low-carbon life.
We created a successful debut for Glico’s Bisco brand in the Chinese market by visualising its brand image as “probiotic snack.”
We helped GSK’s Bactroban, Fenbid, Flixonase, CONTAC NT, and Voltaren to connect with the young consumers with cross-over campaigns and more.
As a new creative network built for today and tomorrow, DENTSU CREATIVE creates audiences by creating entertainment and culture, delivers ideas that can inspire everyone to be a good force, invents the future with modern experiences. With innovative brands and consumers shifting between real and virtual worlds today, Modern Creativity will be a horizontal unifier and acting as a powerful economic multiplier for brands and businesses.
SMALL TOWN, GREAT FLAVOR
Client Brand: Unilever Food Solutions
Creative Agency: DENTSU CREATIVE (dentsuMB)
Gold in Customer Acquisition & Conversion
Gold in Creativity/Innovation on Platforms
THIS IS THE TASTE!
Client Brand: Master Kong
Creative Agency: DENTSU CREATIVE (dentsuMB)
Media Agency: Carat
Bronze in Cross Media Integration
Bronze in Integration in Creativity
VIRTUAL POPSTAR’S REAL PARTY
Client Brand: Master Kong
Creative Agency: DENTSU CREATIVE (Isobar)
Bronze in Metaverse Tech Appliance
THE ULTRA ART
Client Brand: Shell Helix
Creative Agency: DENTSU CREATIVE (dentsuMB)
Gold in Brand Generated Content
KFC METAVERSE FRIED CHICKEN STORE
Client Brand: KFC
Creative Agency: DENTSU CREATIVE (Isobar)
Media Platform: Tencent Advertising
Grand Prix
Gold in Consumer Experience
Silver in Metaverse Tech Appliance
CAT STREAMERS
Client Brand: KFC
Creative Agency: DENTSU CREATIVE (Isobar)
Gold in O2O/New Retail/Innovative Sales Channels
Silver in Best Social Communications UGC/KGC
Bronze in Customer Acquisition & Conversion
KFC 400K INFLUENCERS
Client Brand: KFC
Creative Agency: DENTSU CREATIVE (Isobar)
Gold in Client Relationship Building/Management
Gold in Mobile Social
Bronze in Best Social Communications UGC/KGC
THIS IS VERY GREEN
Client Brand: Ant Forest
Creative Agency: DENTSU CREATIVE (dentsuMB)
Bronze in Sustainable Marketing
POOP TELLS
Client Brand: Glico Bisco
Creative Agency: DENTSU CREATIVE (denstuMB)
Bronze in Brand Generated Content
BRAVE WITH THE YOUTH
Client Brand: Bactroban
Creative Agency: DENTSU CREATIVE (Isobar)
Silver in Innovation in Entertainment Marketing
SWEET PAIN
Client Brand: Fenbid
Creative Agency: DENTSU CREATIVE (Isobar)
Silver in Best Social Communications UGC/KGC
Silver in Innovation in Entertainment Marketing
ORANGE BUFF
Client Brand: Voltaren
Creative Agency: DENTSU CREATIVE (Isobar)
Silver in Mobile Gaming & eSports
TIME TRAVEL PHOTO STUDIO
Client Brand: CONTAC NT
Creative Agency: DENTSU CREATIVE (Isobar)
Bronze in Brand/Product Awareness
ABOUT MMA SMARTIES CHINA AWARDS
Founded by the Modern Marketing Association (MMA) in 2005, SMARTIES Awards architects the future of marketing while delivering growth today. It recognizes leaders, brands, agencies and tech providers that use technology to pioneer new approaches in modern marketing. Since 2012, MMA has established SMARTIES China to honor outstanding innovation and creativity resulting in significant business impact in Greater China, with hopes to facilitate the overall industry improvement and advance sustainable progress and development in media technology, advertising marketing and innovative applications.
-ENDS-
