DENTSU CREATIVE named MMA SMARTIES Creative Agency of the Year

电通创意 DENTSU CREATIVE

At the MMA SMARTIES China Awards Ceremony 2022 in Shanghai, DENTSU CREATIVE was named the Best Creative Agency of the Year for the third consecutive year, winning 7 Gold, 6 Silver and 8 Bronze, and a Grand Prix.


cover-800.JPG


We tailor made a chef show on TikTok for Unilever Food Solutions to spotlight the chefs’ expertise and demonstrate the diverse cuisine cultures.

We teamed up with Master Kong’s Braised Beef Flavor Noodles, Rattan Pepper Beef Flavor Noodles and Xiang Bao Cui to approach next-gen consumers with music, animation while breaking barriers of real and virtual worlds for the fans.

We crafted Shell Helix’s motor oil technology into artistic and cultural inspirations.

We helped KFC to launch its first Fried Chicken Store in Metaverse, to promote the new product in a live shopping by a most unexpected ambassador - The Cat, and to explore local Chinese cuisines with their 400K KFC staff in China.

We invited animals to be featured in Ant Forest’s films and let the nature habitants inspire people to live a low-carbon life.

We created a successful debut for Glico’s Bisco brand in the Chinese market by visualising its brand image as “probiotic snack.”

We helped GSK’s Bactroban, Fenbid, Flixonase, CONTAC NT, and Voltaren to connect with the young consumers with cross-over campaigns and more.


As a new creative network built for today and tomorrow, DENTSU CREATIVE creates audiences by creating entertainment and culture, delivers ideas that can inspire everyone to be a good force, invents the future with modern experiences. With innovative brands and consumers shifting between real and virtual worlds today, Modern Creativity will be a horizontal unifier and acting as a powerful economic multiplier for brands and businesses. 


联合利华饮食策划_小城大味_800.jpeg


SMALL TOWN, GREAT FLAVOR 

Client Brand: Unilever Food Solutions

Creative Agency: DENTSU CREATIVE (dentsuMB)

Gold in Customer Acquisition & Conversion

Gold in Creativity/Innovation on Platforms 


康师傅_就要这个味_800-min.jpg


THIS IS THE TASTE!

Client Brand: Master Kong

Creative Agency: DENTSU CREATIVE (dentsuMB)

Media Agency: Carat

Bronze in Cross Media Integration

Bronze in Integration in Creativity 


康师傅_虚拟偶像的真实生日会_案例展示板.jpeg


VIRTUAL POPSTAR’S REAL PARTY

Client Brand: Master Kong

Creative Agency: DENTSU CREATIVE (Isobar)

Bronze in Metaverse Tech Appliance 

THE ULTRA ART

Client Brand: Shell Helix

Creative Agency: DENTSU CREATIVE (dentsuMB)

Gold in Brand Generated Content


KFC-Fried-Chicken-Metaverse-Store-800.png


KFC METAVERSE FRIED CHICKEN STORE

Client Brand: KFC

Creative Agency: DENTSU CREATIVE (Isobar)

Media Platform: Tencent Advertising

Grand Prix

Gold in Consumer Experience

Silver in Metaverse Tech Appliance


KFC Cat Steamers case board_800.jpg


CAT STREAMERS

Client Brand: KFC

Creative Agency: DENTSU CREATIVE (Isobar)

Gold in O2O/New Retail/Innovative Sales Channels

Silver in Best Social Communications UGC/KGC

Bronze in Customer Acquisition & Conversion


肯德基40万安利大军_800.jpg


KFC 400K INFLUENCERS

Client Brand: KFC

Creative Agency: DENTSU CREATIVE (Isobar)

Gold in Client Relationship Building/Management

Gold in Mobile Social 

Bronze in Best Social Communications UGC/KGC

THIS IS VERY GREEN

Client Brand: Ant Forest

Creative Agency: DENTSU CREATIVE (dentsuMB)

Bronze in Sustainable Marketing


格力高Bisco_一看便知_案例展示板 800.jpg


POOP TELLS

Client Brand: Glico Bisco

Creative Agency: DENTSU CREATIVE (denstuMB)

Bronze in Brand Generated Content 


百多邦_非遗传承 少年敢当_800.jpg


BRAVE WITH THE YOUTH

Client Brand: Bactroban

Creative Agency: DENTSU CREATIVE (Isobar)

Silver in Innovation in Entertainment Marketing 


芬必得_把痛熬成甜_800.jpg


SWEET PAIN

Client Brand: Fenbid 

Creative Agency: DENTSU CREATIVE (Isobar)

Silver in Best Social Communications UGC/KGC

Silver in Innovation in Entertainment Marketing


扶他林_橙BUFF_主视觉——800.jpeg


ORANGE BUFF

Client Brand: Voltaren

Creative Agency: DENTSU CREATIVE (Isobar)

Silver in Mobile Gaming & eSports


新康泰克_穿越照相馆_800-.jpg


TIME TRAVEL PHOTO STUDIO

Client Brand: CONTAC NT

Creative Agency: DENTSU CREATIVE (Isobar)

Bronze in Brand/Product Awareness 


*全场大奖最佳创意代理商800.JPG


ABOUT MMA SMARTIES CHINA AWARDS

Founded by the Modern Marketing Association (MMA) in 2005, SMARTIES Awards architects the future of marketing while delivering growth today. It recognizes leaders, brands, agencies and tech providers that use technology to pioneer new approaches in modern marketing. Since 2012, MMA has established SMARTIES China to honor outstanding innovation and creativity resulting in significant business impact in Greater China, with hopes to facilitate the overall industry improvement and advance sustainable progress and development in media technology, advertising marketing and innovative applications.



-ENDS-



1668568032188.png