Kazuki Tsuburaku, CCO of dentsuMB China (affiliated to DENTSU CREATIVE), & head of dentsu next, has recently been appointed as Digital Jury for LIA (London International Awards) Chinese Creativity Show 2022 to imbue his expertise in innovating modern experiences. He joins a number of outstanding veterans and prospective influencers across the industry to assemble a high-caliber panel of worldwide optimal creative elites.

LIA Chinese Creativity, a global benchmark for Chinese Creativity established by London International Awards (LIA), expands the award’s legacy to recognize top-tier advertising ideas conceived, written, produced and released into the market in one of the world’s most prominent languages——Chinese.

While LIA is a global leader first founded in the UK in 1986 to honor creativity in the advertising and brand communication landscape, the LIA Chinese Creativity Show was first presented in 2017 to inspire the next generation of Chinese creative talents and promote Chinese creativity in a global platform. The competition is open to anyone from any country with work that was originally created and launched in Chinese. LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.

"We saw a lot of wonderful works, and it was a great stimulus to us. In particular, I was impressed by the works that used digital and technology in a very modern way. Let’s celebrate the winners together," said Kaz.

To learn more about LIA, please visit liachina.com, liaawards.com.

Besides, Kaz has also been invited to the upcoming Shanghai International Consumer Electronics Show (Tech G) as a guest speaker on November 17th. It is one of Asia’s leading consumer technology events showcasing cutting-edge products and progressing revolutionary technologies such as 5G, AI, drones, robotics and more. Please visit techgshow.com to get your ticket. 

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