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dentsu next is dedicated to crafting innovations through modern experiences, empowered by an expert team in experience design, creativity and technology, to better engage with people, improve their way of life, and lead change.
Innovation is an evergreen theme, but it has never been so important amid this unprecedented time. The post-pandemic era has reshaped people’s attitude towards wellness, while the metaverse is revolutionizing the future of entertainment, and social good is becoming the norm to facilitate positive social impact.
Through our latest discoveries and insights in Entertainment, Wellness and Social Impact, we’ve curated a collection of cases to showcase how industries can innovate when modern experiences, technology and human insights are combined.
Have you ever imagined shaking your friend’s hand who lives far away?
PHOTO CREDIT: OWO
Check out OWO’s sensations technology that allows you to physically feel everything that happens in the metaverse or a video game.
The jacket is equipped with sensors that allow wearers to feel hugs or even punches in virtual reality. This can make it possible to feel the presence of loved ones, even though they are thousands of kilometers away. The jacket can be used for video games, movies, metaverse and even military training.
Have you ever imagined that idols might collaborate with fans to virtually compose a song or create a music video together?
PHOTO CREDIT: CAMEO LIVE
Check out Cameo Live, a new service that offers a 10-minute live video call with a celebrity, which customers can choose to have either as a one-on-one session, send as a gift, or take part in with up to four friends.
Have you ever imagined a world where people with disability or vulnerability can also fully engage in society without barriers—from traveling to shopping and more—to promote goodwill and social harmony for all?
PHOTO CREDIT: UNICEF
Check out UNICEF’s Inclusive Playgrounds program that is designed to ensure all children — with or without disabilities — can play together. Taking away the barriers of exclusion, inclusive playgrounds provide a rich sensory experience for all, meanwhile providing a safe and social environment.
Have you ever thought of tokenizing the brand with customized and replicated NFT in the midst of an ever-evolving digitalization?
PHOTO CREDIT: CAMEO LIVE
Instead of curating each NFT with a unique look, NFT brands are using AI to generate their own NFT collections. Powered by generative adversarial networks (GANs), a generator produces new images and a discriminator guesses which ones are fake.
Check out aiBRAINS collection which are AI-generated artworks of brains in different situations and mindsets.
Have you ever imagined creating different flavors based on your moods?
PHOTO CREDIT: DENTSU GROUP
Check out Dentsu Japan's AI Rice Cracker that used AI to create a new flavor profile called the "the most addictive" flavor. By analyzing the ingredients of 82,000 recipes online, AI Rice Cracker was able to combine all the addictive ingredients to create this unique flavor profile. In the future, we can use AI to create even more flavor profiles like "most romantic", "most Gen-Z" and more.
Want to innovate your brand with Modern Experiences? Contact dentsu next team at dentsunextcn@dentsu.com for more details.
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