The world of modern communication is a world of contradictions: data versus creativity, humanity versus technology, physical versus digital. People are constantly shifting their perspectives, and that’s why we need to innovate. By harnessing the power of modern creativity and leveraging technology, we’re able to better engage with people, improve their way of life, and lead change.

Introducing dentsu next, defining innovation through modern experiences.

THINK INNOVATION. THINK MODERN EXPERIENCES.

By identifying the human truth, digging deep for insights, formulating the best ideas from rich creativity and utilizing optimal technology, dentsu next designs and creates modern experiences for products, services and communications with our technological uniqueness in Interfaces, Realities, Connectivity, Intelligence, Interaction, Web 3.0 and beyond.

CREATE NEXT EXPERIENCES.

Our uniqueness lies in the optimal use of technologies to create rich experiences.

• INTERFACES: Experiment with gestures, speech, and touch-based interactions while building scalable platform solutions.

• REALITIES: Create immersive digital worlds for users to experience physically or virtually.

• CONNECTIVITY: Connect devices through sensor-based recognition to deliver a smart interconnection.

• INTELLIGENCE: Explore the data source and new human-like actions to reshape the experience.

• INTERACTION: Facilitate real-time sensing and tracking of movements to deliver a fun and engaging experience.

• WEB 3.0: Unlock new possibilities with digital assets and NFTs, pushing the boundaries of creativity with fans, brands and user engagement.

  
  

LOCAL AND GLOBAL 

EXPERTISE 

TO TAKE ON THE FUTURE.

With an expert team in experience design, creativity and technology working with worldwide partners, dentsu next thrives on the integration of creativity and technology from the leverage of dentsu network’s global expertise to deliver innovative solutions.

In early September, DENTSU CREATIVE officially introduced dentsu next at the World Artificial Intelligence Conference (WAIC) in Shanghai. “Creating new product experiences, new service experiences and new communication experiences; this is the innovation we offer,” said Kazuki Tsuburaku, head of dentsu next. He also interpreted the mechanism of approaching, defining and visualizing innovation and showcased innovative solutions globally by utilizing various technologies like AI and motion data.

Keita Ishikawa, CEO of DENTSU CREATIVE China, added, “At DENTSU CREATIVE, we believe that by bringing together the power of modern creativity, data and technology, we can create modern experiences that will improve people’s way of life and lead the change for tomorrow.”

If you’re interested in taking your brand into the future with us, please reach out to your business partner at dentsu network, or dentsu next China team at dentsunext@dentsu.com.

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