SXSW is an event that celebrates upcoming innovations, prototypes for future, film, and music. For the first time, SXSW 2022 was held in-personand augmented by many online streaming sessions. SXSW gave us a glimpse into future trends and innovationslike Web3 - the main theme that encompasses metaverse, blockchain and NFT topics - XR (VR, AR and more), telepresence, inclusion tech, diversity, healthcare, sustainability and more.
The world is going hybrid. While we couldn’t be there in person, we did however spend hours going through the good stuffs and picked out a couple of great cases to share with you. Click HERE for a review on chapter 1.
FEELIX: A SMART STETHOSCOPE FOR REMOTE DIAGNOSIS
Feelix is a smart healthcare tool that can be easily used by people and share their health details to their doctors via the app.
DENTSU GLOBAL CASE
LIFESTYLE ODOR: USING ODOR AS A HEALTH INDICATOR
Odor is one of the most sensitive metrics among weight and body fat that changes according to our lifestyle habits. By visualising body order, LIFESTYLE ODOR is able to identify and improve lifestyle habits with ease.
The role of personalised healthcare has grown increasingly throughout the years, reflecting the shift from traditional healthcare service to faster, easier access and personalized health support.
1. A medical tool that is able to diagnose and dispense medicine in real time.
2. AI expert that helps with managing chronic disease patients in real time.
3. A smart toy to help monitor children’s health and educate them.
PARAVEL: A TRULY SUSTAINABLE BAG
Every part of a Paravel bag is sustainable, from the hard suitcase shells and zippers to the telescopic handles, vegan leather trims and interior linings are all made from recycled materials.
GREEN BLOCKCHAINS: BUILDING A SUSTAINABLE METAVERSE
PlanetWatch is using the technology as part of its efforts to improve global air quality, while Gaiachain is tracking forest landscape restoration through a system built on Algorand.
DENTSU GLOBAL CASE
RAD: REUSE AND DESIGN, THE UPCYCLING ADS
A sustainable project first launched in China market by dentsu to upcycle the used billboard materials into durable designer bags. This purpose-driven initiative aims to inspire and drive change beyond advertising. Every RAD bag is also tagged with a unique name dedicated to endangered marine wildlife that are affected by ocean pollution as tons of used billboard materials end up in oceans.
Climate positivity means taking an active and leading role in rebalancing the company’s impact - and even our clients' impact - rather than waiting for solutions to come to us.
1. Reuse local materials to reduce waste and preserve historic context.
2. Workshop to teach people how to fix their own broken things.
3. Create a range of fashion items that has an expiry date and will disintegrate.
GYM&EAT CRICKETS: INSECT-BASED PROTEIN SNACK
Gym & Eat Crickets is a high-quality, highly sustainable source of protein, made with the most ethical and efficient practices to maximize nutritional benefit while minimizing negative environmental impact.
TAPIS MAGIQUE: A CHOREO-MUSICAL INTERACTIVE CARPET
Tapis Magique is a pressure-sensitive, knitted electronic textile that generates 3D sensor data generates sounds based on body postures, pressure and gestures.
New inventions are coming day by day, and may not be relevant today but could potentially be a game-changer tomorrow.
1. Fashion items can detect and play music based on feeling your temperature.
2. Bed sheets that will play music to help you relax.
3. Personal fitness trainer suit that will instruct user to work on the correct posture and movement.
We'll continue to share more trends and inspirations and best work from dentsu global network. Stay tuned!