DENTSU CREATIVE, a globally connected agency network with deep roots in the Chinese market, launched D-hub, which is enabled by quality at scale to deliver high volume, high mix fast content for brands.
D-hub blends dentsu’s unique DNA of 121-year-old heritage in craft and modern technology tools, created for brands in the digital world of modern communication. Through a one-stop content production team, D-hub enables brands’ connections with consumers to shift from 360-degree communication to 365-day seamless companionship, transforming mass communication into an individual engagement.
UNLOCK ORGANIZATIONAL PRODUCTIVITY
D-hub is organized in a flat structure that brings collective talents in Design, VFX, Planning, PM, and Tech to work closely and produce content in a fast and agile way to meet all modern creative ideas.
TAILOR-MADE CONTENTS TO SUIT ALL NEEDS
In response tofast-evolving content management, D-hub can provide content of varying quality and cost for different platforms and delivery times according to the client’s needs, including Short Video Content, Social Content, Live Streaming, AD Materials, and Mixed Reality.
IN-HOUSE VFX STUDIO
With in-house directors, photographers, and screenwriters, the D-hub team can work with creative teams for video shooting, live streaming, and virtual character motion capture.
CONTENT SYMPHONY DATA-DRIVEN GLOBAL CONTENT PLATFORM
An integrated and intelligent production platform, created by DENTSU CREATIVE, seamlessly unites the tools, talents, and assets needed to enable global talents to collaborate in real-time on content in a modern, agile manner that cuts across geographical and operational silos, underpinned by a cloud-based technology ecosystem and an integrated collection of modules designed for operational excellence and best-in-class marketing execution at scale.
Keita Ishikawa, China’s Chief Executive Officer of DENTSU CREATIVE said, “D-hub is advancing the evolution of a connected content production supply chain by integrating dentsu’s global network resources and deep understanding of the local market, which will reduce communication and delivery time for brands while increasing brand consistency, productivity, and ultimately, return on investment. Meanwhile, D-hub will be in collaboration with the newly launched dentsu Media Operations Centre, to drive Performance Marketing and Supply-side Management empowered by our expertise and resources across dentsu brands. As a partner for businesses and brands and the society as a whole, dentsu is honored and looking forward to the opportunity to inspire more creativity and innovation for regional market.”
As the lead for D-hub, Chris Chen, China’s Chief Creative Officer of DENTSU CREATIVE said, “At DENTSU CREATIVE, we put the creative product at the core of everything we do and keep reinventing ourselves to deliver the best products and works. As DENTSU CREATIVE’s next gen of production centre for today and tomorrow, for metaverse, AIcontent, virtual idols, or what’s next, D-hub exists to deliver modern creativity by Quality Content at Scale.”
If you are interested in learning moreabout D-hub, please reach out to dentsu network’s business account team.