Tiffana Pun Richards joins Dentsu Creative as its China Chief Strategy Officer.
will directly report to Keita Ishikawa, China CEO of Dentsu Creative,
and support Keita in defining and delivering Dentsu Creative’s business
strategy and accelerating the go-to-market capabilities to deliver on
its vision. She will play a leadership role in designing and developing
solutions and service development strategies to help the network
organically grow existing clients and win new clients by leading the
strategy and planning teams across Dentsu Creative in the China market
as well as the Strategy Consulting new business initiative.
is an innovative thought leader that has been making change happen
throughout her over 20 years of diverse experience in digital
innovation, media planning & AOR, agency transformation &
strategic leadership across Asia and Greater China. With a global
perspective, she has assisted agencies and brands in delivering brand
and business transformation as well as market expansion.
an integrated strategic marketer who drives growth & love with
insights, creativity and technology, Tiffana has worked with both
independent and global agency networks as part of a leadership team in
an era of transformation. She has diverse client experience spanning
across global and new power brands in China. In recent years, she has
been deeply involved in new luxury and e-mobility brands’ new
positioning and mar-tech innovation.
addition, Tiffana is one of the enthusiastic thought leaders who has
published a number of strategic papers on consumer insights and creative
thought leadership. She is a regular Effie APAC juror member who has
been a strong promoter of communications innovation and creative
per our previous announcement of the launch of Dentsu Creative globally
at Cannes Lions in June, we are in the process to transform and upgrade
ourselves. Henceforth, Tiffana will play an integral role in uplifting
our capability both in strategy and in insight to deliver works that can
be creatively powerful enough to create culture, change society and
invent our future. Welcome Tiffana to the dentsu team!” Keita Ishikawa,
China CEO of Dentsu Creative, said.