International’s Global CEO, Wendy Clark, and Global CCO Fred Levron
announced the launch of Dentsu Creative, dentsu’s global creative
network, at Cannes Lions.
to unify and accelerate creativity across the business, Dentsu Creative
will serve as the sole creative network for Dentsu International
working with clients around the globe.
will sit at the heart of Dentsu International’s proposition bringing
together the best of creative, media and CXM, further supporting
dentsu’s ambition to own horizontal creativity and become the most
integrated network in the world.
In a bold move, Dentsu International has announced the launch of Dentsu Creative,
an entirely new global creative network, uniting all its creative
agencies, including dentsuMB and Isobar and dentsu branded creative
agencies, and expanding its Entertainment, Earned Attention and
Experience capabilities. The launch is part of a broader strategy aimed
at simplifying client engagement and injecting creativity in everything
Dentsu International does, all backed by a depth and breadth of creative
capabilities that are unparalleled in the market.
Creative exists to transform brands and businesses through Modern
Creativity which looks to deliver ideas that Create Culture, Change
Society and Invent the Future.
by Fred Levron, who joined Dentsu International as Chief Creative
Officer in November 2021 and has demonstrated the transformative power
of creativity throughout his acclaimed career; Dentsu Creative will be
comprised of 9,000 creative experts in 46 markets connected to 37,000
media and CXM experts across Dentsu International and collaborate
closely with Dentsu’s creative team in Japan.
Chief Creative Officer, Dentsu International said, “If you had the
chance to build a brand new global creative network designed for the
modern world, what would it look like? That is what we are answering
with the launch of Dentsu Creative. Clients, talent and the industry at
large are craving for a change: in the way we build brands, in the way
we collaborate and in the role we give to creativity. If the current
players have set the rules of the previous century, we have the ambition
to set the rules for the decades to come.”
Global CEO, Dentsu International said: “At dentsu, we’re building a
modern agency network fuelled by horizontal creativity – a creativity
designed to unify our people, their capabilities and our delivery for
clients. We’re fortunate to draw from our Japanese heritage steeped in a
relentless focus on craft, innovation and creativity. This legacy
inspired our vision for modern creativity that was born in Japan and
raised in a connected world. Dentsu Creative offers a simplified, modern
creative proposition that answers clients’ needs for us to break down
agency silos and inefficiencies and seamlessly connect our talent around
the right client opportunities at the right time.”
China CEO, Dentsu Creative, said: “I believe it is the right time to do
this. In China, the challenges facing our clients are increasingly
complex and conflicted, brand and performance, data and creativity,
physical and virtual, long term and short term, growth and social good.
The move to Dentsu Creative will enable us to respond to these needs
through a truly inclusive culture. We can do our best integrated work,
alongside the best talent, and be the most innovative and connected
creative force for good while growing our clients' businesses and
China CCO, Dentsu Creative said: “At Dentsu Creative we believe that
creativity is the ultimate economic multiplier for brands and
businesses. We are committed to delivering consistently excellent and
modern creativity-made possible by technology, made personal by data,
and made powerful by emotion. We believe it can make a difference to
people, to communities, and to the planet.”
Creative blends dentsu’s unique DNA of 120-year-old heritage and craft
with its rich experience of building brands in the modern media
landscape. Using customer intelligence to deliver ideas that are big
enough to live anywhere, bold enough to chart new executional territory
and rich enough to connect personally with millions. A striking visual
identity has been crafted as a creative expression of East meeting
West, a signal of the network’s dedication to craft and the
transformative power of creativity and to help Dentsu Creative attract
and retain the best creative talent.
will be dentsu’s sole global creative network. Dentsu Creative will be
fully operational in Jan 2023. But in China, Isobar brands will not be
sunset until the end of Q1 2023 for the better preparation of the
industry-first launch follows Dentsu Group’s February 2022 announcement
of a JPY 250 to 300 bn acquisition investment fund for 2022-2024.
FOR FURTHER INFORMATION PLEASE CONTACT
Global Communications Director, DentsCreative
Head of Corporate Communications, dentsu China
China PR Manager, Dentsu Creative
ABOUT DENTSU CREATIVE
of Dentsu International, Dentsu Creative is a Global Creative Network
that transforms brands and businesses through the power of Modern
Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000
experts across the globe work seamlessly together to deliver ideas that
Create Culture, Shape Society and Invent the Future. Dentsu Creative was
launched in June 2022 to address a client need for simplicity and will
be Dentsu International’s sole creative network by the end of 2022.
ABOUT DENTSU INTERNATIONAL
of Dentsu Group, Dentsu International is a network designed for what’s
next, helping clients predict and plan for disruptive future
opportunities and create new paths to growth in the sustainable economy.
Dentsu delivers people-focused solutions and services to drive better
business and societal outcomes. This is delivered through five global
leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and
Merkle, each with deep specialisms. Dentsu
International’s radically collaborative team of diverse creators
unifies people, clients and capabilities through horizontal creativity
to help clients create culture, change society, and invent the future. Powered
by 100% renewable energy, Dentsu International operates in over 145
markets worldwide with more than 46,000 dedicated specialists, and
partners with 95 of the top 100 global advertisers.