As a part of the global creative community, dentsuMB and Isobar, as dentsu’s creative agencies, have deep roots in the Chinese market and are globally connected. We have the privilege of being involved and committed to acting as a creative force in the local market as well as a broader territory, with a number of excellent works from across brands and agencies having been submitted to global and regional prestigious awards for recognizing the teams and their efforts and proving marketing effectiveness excellence.
Keita Ishikawa, Chief Executive Officer of Creative, dentsu China, has recently been on board in the jury line-up of the Asia Pacific Effie Awards, where he and a group of senior marketers share insights from different cultural backgrounds with one commitment: to embrace diversity in culture and creativity, to lead, inspire and champion practices of marketing effectiveness excellence in the Asia-Pacific region.
An inspirational leadership award winner with over 25 years of advertising practice at dentsu, Keita is recognized for driving the business growth strategy for global clients and empowering brand and agency transformation while leading teams based in Japan, the US, and China markets. When he was one of the leadership team, mcgarrybowen (USA) won the influential accolade of being AdAge‘s 2010 Agency of the Year.
As a proven global business leader, Keita has built long-term good relationships with a number of influential client brands including Sharp Electronics, Marriot Hotel & Resorts, Fujitsu, NEC, Bridgestone, Nissan, Honda, and Toyota.
As Chief Executive for dentsu’s creative offering in China, Keita is committed to bringing together global creative agencies, dentsuMB, and Isobar’s world-class capabilities in brand and experience transformation. Together with a dedicated network of 1200+ experts located in Beijing, Shanghai, Guangzhou and Wuhan, Keita and his management team aspire to be a force to deliver innovative integrated solutions that are idea-led and tech-enabled, as well as a force for good and to create sustainable social impact.
Besides Keita’s participation, several innovators from dentsu participated in the Asia-Pacific Effie judging this time. Other than working together on projects, we are also happy to see people from one dentsu network working on a meaningful platform where the best campaigns are celebrated that can have a good impact on the industry and the people.