SIENNA THEME PARK wins at Campaign’s Event Marketing Awards 2022 | Recognition

dentsuMB Awards

Campaign’s Event Marketing Awards revealed its 2022 winners. SIENNA THEME PARK campaign created by dentsuMB China team for GAC Toyota won two bronze awards in categories of Best Launch and Best Live Event.


Because of the pandemic, families have fewer opportunities to go on outings. But we want to spend more time with our families. 

With the launch of the SIENNA in China, an MPV that can comfortably accommodate seven people, we want to show that people can have a special experience with their family in a way that is uniquely SIENNA. 

We developed a theme park as a symbol of fun family memories. Through musicals, electrical parades, fireworks & drone shows, Touch & Try interactive experience booths, etc., we have taken the position that SIENNA is providing fun memories for families. 

The event was viewed online by 1,678,000+ viewers. Over 30 million impressions from official Social Network Sites based on event-related videos. Moreover, a significant rate of orders was achieved per month.

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Click HERE to see the full case study.