Campaign’s Women to Watch Greater China 2022 announced today. Daisy Jin, Head of Strategy for dentsuMB China Shanghai office, becomes one of the 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.
As a professional marketer, mother, life coach, mentor and business partner, Daisy believes that women can break through barriers limiting gender and experience, embrace changes and achieve sustainable growth.
Head of Strategy, Shanghai
Over the past 17 years, Daisy Jin has helped numerous big-name brands in China, such as 3M, China Unionpay, Shanghai Jahwa, China Mobile Shanghai, Abbott and Unilever. She describes her career path into three stages: from sales to strategy, strategy-oriented business development and continuous growth strategy.
Daisy began as an account manager from Havas and joined dentsu mcgarrybowen (now dentsuMB) Shanghai in 2020. She helps long-established client brands including Kao, Glico, Aupres, Nippon Paint and others by building sustainable marketing strategies and transformative business plans.
DentsuMB’s CEO for Shanghai and Guangzhou, Twelve Tang, called Daisy “not only a thinker but a doer and innovator”. She helps reach client goals by balancing long-term brand building goals with campaign effectiveness, traffic conversion with retention, and Japanese resources with Chinese speed.
By applying her ‘branded growth’ model, one personal care brand’s debut at Shanghai Fashion Week in October 2021 attracted a record 670 million impressions and added over one million new members during the Tmall global shopping festival. Internally, Daisy has applied a similar growth model to improve dentsu's services, encouraging resource sharing between China and Japan and the co-creation of teams and cross-category win-win. Her strategy greatly improves teamwork and inspires innovation, winning new business worth nearly 100 million RMB (15 million USD), representing an increase of 150% over the same period last year.
Keita Ishikawa, CEO of dentsu Creative China & dentsuMB China said, “I would first of all like to congratulate and thanks Daisy for bringing us such a great and exciting news for dentsu right before CNY. We are very proud of her being selected for Women to Watch Greater China and hope more outstanding women from dentsu will be named and recoganized again next year!”
An education major in college, Daisy continues to apply her calling as a ‘teacher’ at work, by becoming a life and career coach for others. She believes in the power of innovation, not just mentoring young talent but learning and working together with them in the face of difficulties. Meanwhile, her volunteering experience has helped many NGO initiatives, such as Rubberman Master Class and Ladies Who Tech. By nurturing the next generation of talent, Daisy continues to ensure her agency and the industry has a sustainable future.
Read more about Women to Watch Greater China 2022, please refer to Campaign Asia.
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