Love Never Leaves Home

TCL Rebranding



How to make consumers have a further understanding of and echo with the brand claim: The Creative Life.   



Taking advantage of the Chinese New Year, combining it with the general crowd insight "In the eyes of parents, I was always a child" to create an emotional TCL image.



Make loving micro-films, use emotional language, images, backgrounds,  atmosphere to make consumers feel excited, combining it with Chinese New Year reunion atmosphere, conduct on line topic promotion, increase brand visibility, topic popularity, and expand brand influence. 



Communication coverage: 532.26 million people
Activities interaction volume: 87.22 million times
Accumulated forwards and comments: 390,000 times
Wechat read : 700,000
Weibo forwards volume: 92,000 posts
Micro-films total clicks: 54.97 million times