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How can we revitalize a brand by capitalizing on youth subcultures when niche interests predict a trend?
What does SXSW bring us? CHAPTER 2｜Innovation
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SXSW is an event that celebrates upcoming innovations. We picked a couple of great cases to share with you.
Cultural Shift: The Rise of “Cheesy” Culture｜dentsu Z
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Chinese youths’ rebelliousness against the “luxuriousness” of previously aspirational content and lifestyles online.
What does SXSW bring us? CHAPTER 1｜Innovation
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SXSW is an event that celebrates upcoming innovations. We picked a couple of great cases to share with you.
Brands Who Fight for Good Win! | dentsu Z
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Gen Z actively pursues brands that share this sense of social responsibility.
dentsu Z Looks into the World of a Generation of Contradictions
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Creative Service Line of dentsu China has introduced the paper “Unlocking Gen Z 2022: A Generation of Contradictions” that looks at the buying and shopping habits of the Gen Z generation.
