Modern Experiences For Wellness | dentsu next
1 years ago
Discoveries and insights from dentsu next on Modern Experiences For Wellness
Introducing Dentsu's 5-Power in Creating Health & Wellness
Introducing Dentsu's “5-Power in Creating Health & Wellness” to interpret modern people’s awakening of wellness
Modern Experiences For Entertainment | dentsu next
Discoveries and insights from dentsu next on Modern Experiences For Entertainment
Niche is Mass | dentsu Z
How can we revitalize a brand by capitalizing on youth subcultures when niche interests predict a trend?
What does SXSW bring us? CHAPTER 2｜Innovation
SXSW is an event that celebrates upcoming innovations. We picked a couple of great cases to share with you.
Cultural Shift: The Rise of “Cheesy” Culture｜dentsu Z
Chinese youths’ rebelliousness against the “luxuriousness” of previously aspirational content and lifestyles online.
What does SXSW bring us? CHAPTER 1｜Innovation
Brands Who Fight for Good Win! | dentsu Z
Gen Z actively pursues brands that share this sense of social responsibility.
dentsu Z Looks into the World of a Generation of Contradictions
2 years ago
Creative Service Line of dentsu China has introduced the paper “Unlocking Gen Z 2022: A Generation of Contradictions” that looks at the buying and shopping habits of the Gen Z generation.
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