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Niche is Mass | dentsu Z

12 days ago

How can we revitalize a brand by capitalizing on youth subcultures when niche interests predict a trend?

What does SXSW bring us? CHAPTER 2|Innovation

1 months ago

SXSW is an event that celebrates upcoming innovations. We picked a couple of great cases to share with you.

Cultural Shift: The Rise of “Cheesy” Culture|dentsu Z

2 months ago

Chinese youths’ rebelliousness against the “luxuriousness” of previously aspirational content and lifestyles online.

What does SXSW bring us? CHAPTER 1|Innovation

2 months ago

SXSW is an event that celebrates upcoming innovations. We picked a couple of great cases to share with you.

Brands Who Fight for Good Win! | dentsu Z

4 months ago

Gen Z actively pursues brands that share this sense of social responsibility.

dentsu Z Looks into the World of a Generation of Contradictions

8 months ago

Creative Service Line of dentsu China has introduced the paper “Unlocking Gen Z 2022: A Generation of Contradictions” that looks at the buying and shopping habits of the Gen Z generation.

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