Shiseido Za × POP MART cross-border cooperation
8 days ago
Shanghai Office assisted Za, a branch brand of Shiseido, to launch a cross-border cooperation with POP MART, a very popular toymaking brand, and took charge of protecting Za’s brand rights and smoothly implementing IP ideas throughout the process.
Shanghai Office Helped Heath Plus Vegan Milk Series to Upgrade
2 months ago
Shanghai Office helped Heath Plus Vegan Milk series, a high-end sub-brand of VitaVitasoy to upgrade by creating a brand new TVC and KV.
Shanghai Office Helped Lynk & CO 06 Launch
2 months ago
Shanghai Office helped Lynk&CO06 launch, integrating core communication concept of“freedom and rationality”, and unfolded a co-created new era for vehicles.
Shanghai Office Promoted A Cross-Border Cooperation Between Master Kong And Tencent
3 months ago
Shanghai Office promoted cross-border cooperation between Master Kong’s Spicy Beef Noodles and Tencent’s key mobile game, Game for Peace.
Shanghai Office Helped Master Kong Launch with Joint Hands from Beijing TV
3 months ago
Shanghai Office, with joint hands from Beijing TV’s cultural variety show -“I'm Waiting for You in the Summer Palace”, helped Master Kong launch its Sour and Spicy Beef Noodles and simultaneously started an IMC campaign.
Shanghai Office Helped Master Kong Launch A New Year Campaign
3 months ago
Shanghai Office helped Master Kong launch a new year campaign of brand rejuvenation, promoting brand broadcasting with customized orientation in different regions across the nation.
Shanghai Office Helped Laurier Launch New Product
3 months ago
Shanghai Office helped Laurier launch a new series by inviting product endorser Song Zuer to make a brand new TVC and an unboxing vlog, developing a cartoon and other peripheral products of originally well-designed IP, and carrying out an offline propaganda activity.
Shanghai Office Helps Mid-Autumn Festival Campaign for Shuijingfang
4 months ago
Shanghai Office created one gift to all consumers for Swellfun, inheriting 600 years of high-quality taste, and a warm heart on Mid-Autumn Festival, bringing out the beautiful meaning of lucky.
4 months ago
Shanghai office assist Whoo to create a campaign, via Tmall super brand day, which refreshing the sale record of beauty makeup category. Invited two female stars from well-known TV show, which successfully helped Whoo to achieve excellent performance.
Shanghai Office Creates a New Campaign for Vitasoy
4 months ago
Shanghai office creates a new campaign for Vitasoy. Used micro-landscape for the KV and making a MV collaboration for this breakfast campaign with TikTok KOL.
Shanghai Office Create a Series of Campaign for Jahwa Corporation Giving
4 months ago
Shanghai office helped the sub-brand of Shanghai Jahwa Corporation, Giving, build up the new images. Innovating around the user values chain and covering the multiple tracks.
Shanghai Dentsu Creates an Integrated Campaign for Glico Pejoy
4 months ago
Shanghai Dentsu helped Glico Pocky launched two summer limited flavors: mint black chocolate and white peach mint Pocky, and created IMC Campaign for the new products.
Shanghai Office helps Nippon Paint build up the first “Tmall Super Brand Day”
5 months ago
As the long-term strategic communication partner of Nippon Paint, Shanghai Office has set up the feast of “Tmall Super Product Day” on this year, after the customized home improvement program of Dragon TV’s "Nippon Paint Dream home " and the partially decorated network variety show "Nippon Paint Made a New Home".
Pretz × Arena of Valor IMC Campaign
5 months ago
Recently, Shanghai Dentsu helped Pretz with ”Arena of Valor“ to create cooperative packaging, limited gift boxes and in-game event operations for ”Arena of Valor“. They also cooperated with the famous streamer Gu Ying for TVC. This IMC Campaign which effectively promoted Pretz sales and brand favorability to the audience.
AQUAIR × TMALL Club “The Happy Gift of Baptism from Antarctica” Campaign
6 months ago
Shanghai Dentsu helped AQUAIR × TMALL Club campaign. The campaign made all audiences go into a fabulous snowing world with the immersive experience. In addition, they invited several KOL for live sales. This campaign successfully increased the fame of AQUAIR, linking the online and offline together.
Shanghai Dentsu Helped LYNK & CO 06 Launch
6 months ago
Shanghai Dentsu helped LYNK & CO 06 launch, breaking inertial thinking, and put forward innovatively the functionalism design concept with urban oppositional aesthetics of 06, which brought its styling expression perfectly meet the actual demand of new generation of travel.
Shanghai Dentsu Helped Nezha U Launch
6 months ago
Shanghai Dentsu helped Nezha U launch. Chain stores as well as experience centers in six cities and an exposure on Asia's first Giant LED Screen have successfully spread Nezha’s brand concept and shown its wonderful vehicles.
Shanghai Dentsu Created TVC For Shiseido Za’s Brand-New Product Series Launch
7 months ago
Shanghai Dentsu created refreshing TVC for the launch of Sheiseido Za’s brand-new product series and sunscreen cream, which is its star product.
Shanghai Dentsu Created a New Campaign for Laurier
7 months ago
Shanghai Dentsu has created a new campaign for Laurier. Three SNH48 idols invited as brand ambassadors formed a group called “Goodnight Girls Group” to endorse three night products of Laurier.
Shanghai Dentsu Created a Series of Posters for Vitasoy
7 months ago
Shanghai Dentsu created a series of posters for Vitasoy. These posters with hand-sketched drawings of various healthy food for breakfast highlighted the nutrition, deliciousness and health of Vitasoy products.
Shanghai Dentsu Helped LYNK & CO 05 Launch
8 months ago
Shanghai Dentsu helped the new coupe SUV, LYNK & CO 05 launch. Based on the core concept “excellent as usual”, the integrated marketing campaign provided consumers with a perfect journey brought by LYNK & CO 05.
Shanghai Dentsu Created "Our Cheering Diary" Campaign for Glico
8 months ago
Shanghai Dentsu created "Our Cheering Diary" 2020 encouragement campaign for Glico. Pocky and Pretz invited consumers to share their special stories during home confinement due to the COVID-19 outbreak to cheer for themselves and look forward to a bright future.
Shanghai Dentsu Helped SCISSOR SEVEN Figure Launch
9 months ago
Shanghai Dentsu helped BNTSH to launch SCISSOR SEVEN Figure, which presented the high quality of the new product authentically to build brand awareness and credibility.
Shanghai Dentsu Created a Campaign “My Pejoy Reward” for Glico
10 months ago
Shanghai Dentsu once again joined hands with Glico to create 2020 “My Pejoy Reward” campaign based on the new brand slogan of the best-selling product Pejoy, “savor the relaxing moment”.
