Beijing Dentsu Helped Huawei and Luo Tianyi, a famous Chinese vocaloid, in reaching crossover cooperation during the launch of Huawei Nova 7 by making IP proposal, assisting in their business negotiation and forming partnership, ensuring the brand’s rights and smoothly executing IP creatives.
Combining the creative power of Dentsu in the East and mcgarrybowen in the West, dentsumcgarrybowen becomes the unrivalled global powerhouse delivering idea-led brand transformation for clients.
Shanghai Dentsu created "Our Cheering Diary" 2020 encouragement campaign for Glico. Pocky and Pretz invited consumers to share their special stories during home confinement due to the COVID-19 outbreak to cheer for themselves and look forward to a bright future.
Shanghai Office assisted Za, a branch brand of Shiseido, to launch a cross-border cooperation with POP MART, a very popular toymaking brand, and took charge of protecting Za’s brand rights and smoothly implementing IP ideas throughout the process.
Guangzhou Office and GAC Toyota jointly unfolded the short-term shared car rental business - Guangfeng Travel on a national scale pivoting around dealerships to provide customers with a convenient and pleasant travel experience via the Fengyunxing platform.
dentsumcgarrybowen China creative talents are invited to be judges for the 2020 Effie Greater China Award, China Advertising Great-wall Awards, China 4A Golden Seal Awards, and AD Campus.
dentsumcgarrybowen China attended 2020 the 2nd Beijing International Public Service Advertisement Conference. Wins third prize in the creative category.
Shanghai Office helped Heath Plus Vegan Milk series, a high-end sub-brand of VitaVitasoy to upgrade by creating a brand new TVC and KV.
Shanghai Office helped Lynk&CO06 launch, integrating core communication concept of“freedom and rationality”, and unfolded a co-created new era for vehicles.
Beijing Office helped Subaru design and operate its exhibition at the 2020 Beijing International Automotive Exhibition with the core concept of “The Earth Circulation”, conveying a positive lifestyle that Subaru has long been advocating.
Shanghai Office promoted cross-border cooperation between Master Kong’s Spicy Beef Noodles and Tencent’s key mobile game, Game for Peace.
Shanghai Office, with joint hands from Beijing TV’s cultural variety show -“I'm Waiting for You in the Summer Palace”, helped Master Kong launch its Sour and Spicy Beef Noodles and simultaneously started an IMC campaign.
Shanghai Office helped Master Kong launch a new year campaign of brand rejuvenation, promoting brand broadcasting with customized orientation in different regions across the nation.
Shanghai Office helped Laurier launch a new series by inviting product endorser Song Zuer to make a brand new TVC and an unboxing vlog, developing a cartoon and other peripheral products of originally well-designed IP, and carrying out an offline propaganda activity.
Shanghai Office created one gift to all consumers for Swellfun, inheriting 600 years of high-quality taste, and a warm heart on Mid-Autumn Festival, bringing out the beautiful meaning of lucky.
dentsumcgarrybowen China Won 1 Silver and 1 Bronze at IAI International Advertising Awards with works of “‘Lucky’ Violation Ticket”, "Giving 2019 IMC Campaign".
Shanghai office assist Whoo to create a campaign, via Tmall super brand day, which refreshing the sale record of beauty makeup category. Invited two female stars from well-known TV show, which successfully helped Whoo to achieve excellent performance.
Shanghai office creates a new campaign for Vitasoy. Used micro-landscape for the KV and making a MV collaboration for this breakfast campaign with TikTok KOL.
Shanghai office helped the sub-brand of Shanghai Jahwa Corporation, Giving, build up the new images. Innovating around the user values chain and covering the multiple tracks.
Shanghai Dentsu helped Glico Pocky launched two summer limited flavors: mint black chocolate and white peach mint Pocky, and created IMC Campaign for the new products.
As the long-term strategic communication partner of Nippon Paint, Shanghai Office has set up the feast of “Tmall Super Product Day” on this year, after the customized home improvement program of Dragon TV’s "Nippon Paint Dream home " and the partially decorated network variety show "Nippon Paint Made a New Home".
Recently, Shanghai Dentsu helped Pretz with ”Arena of Valor“ to create cooperative packaging, limited gift boxes and in-game event operations for ”Arena of Valor“. They also cooperated with the famous streamer Gu Ying for TVC. This IMC Campaign which effectively promoted Pretz sales and brand favorability to the audience.
Shanghai Dentsu helped AQUAIR × TMALL Club campaign. The campaign made all audiences go into a fabulous snowing world with the immersive experience. In addition, they invited several KOL for live sales. This campaign successfully increased the fame of AQUAIR, linking the online and offline together.
Shanghai Dentsu helped LYNK & CO 06 launch, breaking inertial thinking, and put forward innovatively the functionalism design concept with urban oppositional aesthetics of 06, which brought its styling expression perfectly meet the actual demand of new generation of travel.