Beijing Dentsu Helped Huawei and Luo Tianyi, a famous Chinese vocaloid, in reaching crossover cooperation during the launch of Huawei Nova 7 by making IP proposal, assisting in their business negotiation and forming partnership, ensuring the brand’s rights and smoothly executing IP creatives.
Combining the creative power of Dentsu in the East and mcgarrybowen in the West, dentsumcgarrybowen becomes the unrivalled global powerhouse delivering idea-led brand transformation for clients.
Shanghai Dentsu created "Our Cheering Diary" 2020 encouragement campaign for Glico. Pocky and Pretz invited consumers to share their special stories during home confinement due to the COVID-19 outbreak to cheer for themselves and look forward to a bright future.
Shanghai Dentsu helped AQUAIR × TMALL Club campaign. The campaign made all audiences go into a fabulous snowing world with the immersive experience. In addition, they invited several KOL for live sales. This campaign successfully increased the fame of AQUAIR, linking the online and offline together.
Shanghai Dentsu helped LYNK & CO 06 launch, breaking inertial thinking, and put forward innovatively the functionalism design concept with urban oppositional aesthetics of 06, which brought its styling expression perfectly meet the actual demand of new generation of travel.
Beijing Dentsu Helped Huawei and Luo Tianyi, a famous Chinese vocaloid, in reaching crossover cooperation during the launch of Huawei Nova 7 by making IP proposal, assisting in their business negotiation and forming partnership, ensuring the brand’s rights and smoothly executing IP creatives.
Shanghai Dentsu helped Nezha U launch. Chain stores as well as experience centers in six cities and an exposure on Asia's first Giant LED Screen have successfully spread Nezha’s brand concept and shown its wonderful vehicles.
Shanghai Dentsu created refreshing TVC for the launch of Sheiseido Za’s brand-new product series and sunscreen cream, which is its star product.
Shanghai Dentsu has created a new campaign for Laurier. Three SNH48 idols invited as brand ambassadors formed a group called “Goodnight Girls Group” to endorse three night products of Laurier.
Two post-90s talents of CDC China, Shanghai Dentsu won the competition, eligible for participating in the 2021 ADFEST Young Lotus Workshop as the only two creative representatives in mainland China.
Shanghai Dentsu created a series of posters for Vitasoy. These posters with hand-sketched drawings of various healthy food for breakfast highlighted the nutrition, deliciousness and health of Vitasoy products.
Shanghai Dentsu helped the new coupe SUV, LYNK & CO 05 launch. Based on the core concept “excellent as usual”, the integrated marketing campaign provided consumers with a perfect journey brought by LYNK & CO 05.
Combining the creative power of Dentsu in the East and mcgarrybowen in the West, dentsumcgarrybowen becomes the unrivalled global powerhouse delivering idea-led brand transformation for clients.
Shanghai Dentsu created "Our Cheering Diary" 2020 encouragement campaign for Glico. Pocky and Pretz invited consumers to share their special stories during home confinement due to the COVID-19 outbreak to cheer for themselves and look forward to a bright future.
Shanghai Dentsu helped BNTSH to launch SCISSOR SEVEN Figure, which presented the high quality of the new product authentically to build brand awareness and credibility.
Recently, Guangzhou Dentsu has successfully joined hands with the Nordic lifestyle brand, O.C.E. and prepared to provide comprehensive integrated communication services on brand planning, brand creativity, etc.
Shanghai Dentsu once again joined hands with Glico to create 2020 “My Pejoy Reward” campaign based on the new brand slogan of the best-selling product Pejoy, “savor the relaxing moment”.
During the COVID-19 outbreak, Beijing Dentsu joined hands with its customers hopefully to give a voice with love in fighting against the epidemic.
In 2020, the novel coronavirus pneumonia (COVID-19) frayed nerves of millions of Chinese people. Since the epidemic began, Guangzhou Dentsu has been assisting customers in actively making a contribution to fighting against the epidemic, spreading love and care in society.
Shanghai Dentsu Helped Customers Give a voice in Fighting against the Epidemic. Shanghai Dentsu assisted customers in actively making a contribution to fighting against the epidemic, spreading love and warmth in society.
On International Women’s Day, Beijing Dentsu organized a special event “Sending Flowers & Helping Florists” as it seeks to not only help Yunnan florists troubled by the epidemic with their unsalable flowers but also send best wishes to the female staff.
Review of Shanghai Dentsu’s excellent cases in the Social & Digital world: Shanghai Dentsu will never stop its exploration in the digital world, and it is looking forward to achieving better results in the future.
In February 2020, under the background of the outbreak of COVID-19, Dentsu Inc. decided to donate 15 million yen (1 million yuan) to China so as to support for treating, preventing and controlling the epidemic.
On January 13, 2020, Shanghai Dentsu helped Annil to set up a super-gorgeous "Interesting New Year Red" Paradise in Long Gang Vanke Mall, Shenzhen.
At the end of 2019, the "Shuijingfang · Jingtai 12" new product launch conference was held in Jiangsu. Shanghai Dentsu and Beijing Dentsu jointly helped this new product launch.
Shanghai Dentsu helped Xiangpiaopiao build multi-channel content including TVC, KV, and offline materials. At the same time, started a wave of brand marketing campaigns with the spokesperson Wang Junkai.
On December 26, 2019, Kong Xu, Deputy Director of Marketing Surveillance & Administration Bureau of Beijing and other 6 delegates visited Beijing Dentsu.
shadow.wang@dentsuaegis.com
