Beijing Dentsu Helped Huawei and Luo Tianyi, a famous Chinese vocaloid, in reaching crossover cooperation during the launch of Huawei Nova 7 by making IP proposal, assisting in their business negotiation and forming partnership, ensuring the brand’s rights and smoothly executing IP creatives.
Combining the creative power of Dentsu in the East and mcgarrybowen in the West, dentsumcgarrybowen becomes the unrivalled global powerhouse delivering idea-led brand transformation for clients.
Shanghai Dentsu created "Our Cheering Diary" 2020 encouragement campaign for Glico. Pocky and Pretz invited consumers to share their special stories during home confinement due to the COVID-19 outbreak to cheer for themselves and look forward to a bright future.
Shanghai Office created one gift to all consumers for Swellfun, inheriting 600 years of high-quality taste, and a warm heart on Mid-Autumn Festival, bringing out the beautiful meaning of lucky.
With works of “‘Lucky’ Violation Ticket”, "Giving 2019 IMC Campaign", dentsumcgarrybowen China Won 1 Silver and 1 Bronze at IAI International Advertising Awards.
Shanghai office assist Whoo to create a campaign, via Tmall super brand day, which refreshing the sale record of beauty makeup category. Invited two female stars from well-known TV show, which successfully helped Whoo to achieve excellent performance.
Shanghai office creates a new campaign for Vitasoy. Used micro-landscape for the KV and making a MV collaboration for this breakfast campaign with TikTok KOL.
Shanghai office helped the sub-brand of Shanghai Jahwa Corporation, Giving, build up the new images. Innovating around the user values chain and covering the multiple tracks.
Shanghai Dentsu helped Glico Pocky launched two summer limited flavors: mint black chocolate and white peach mint Pocky, and created IMC Campaign for the new products.
dentsumcgarrybowen China announced a new structure and new appointments to the leadership team.
As the long-term strategic communication partner of Nippon Paint, Shanghai Office has set up the feast of “Tmall Super Product Day” on this year, after the customized home improvement program of Dragon TV’s "Nippon Paint Dream home " and the partially decorated network variety show "Nippon Paint Made a New Home".
Recently, Shanghai Dentsu helped Pretz with ”Arena of Valor“ to create cooperative packaging, limited gift boxes and in-game event operations for ”Arena of Valor“. They also cooperated with the famous streamer Gu Ying for TVC. This IMC Campaign which effectively promoted Pretz sales and brand favorability to the audience.
Shanghai Dentsu helped AQUAIR × TMALL Club campaign. The campaign made all audiences go into a fabulous snowing world with the immersive experience. In addition, they invited several KOL for live sales. This campaign successfully increased the fame of AQUAIR, linking the online and offline together.
Shanghai Dentsu helped LYNK & CO 06 launch, breaking inertial thinking, and put forward innovatively the functionalism design concept with urban oppositional aesthetics of 06, which brought its styling expression perfectly meet the actual demand of new generation of travel.
Beijing Dentsu Helped Huawei and Luo Tianyi, a famous Chinese vocaloid, in reaching crossover cooperation during the launch of Huawei Nova 7 by making IP proposal, assisting in their business negotiation and forming partnership, ensuring the brand’s rights and smoothly executing IP creatives.
Shanghai Dentsu helped Nezha U launch. Chain stores as well as experience centers in six cities and an exposure on Asia's first Giant LED Screen have successfully spread Nezha’s brand concept and shown its wonderful vehicles.
Shanghai Dentsu created refreshing TVC for the launch of Sheiseido Za’s brand-new product series and sunscreen cream, which is its star product.
Shanghai Dentsu has created a new campaign for Laurier. Three SNH48 idols invited as brand ambassadors formed a group called “Goodnight Girls Group” to endorse three night products of Laurier.
Two post-90s talents of CDC China, Shanghai Dentsu won the competition, eligible for participating in the 2021 ADFEST Young Lotus Workshop as the only two creative representatives in mainland China.
Shanghai Dentsu created a series of posters for Vitasoy. These posters with hand-sketched drawings of various healthy food for breakfast highlighted the nutrition, deliciousness and health of Vitasoy products.
Shanghai Dentsu helped the new coupe SUV, LYNK & CO 05 launch. Based on the core concept “excellent as usual”, the integrated marketing campaign provided consumers with a perfect journey brought by LYNK & CO 05.
Combining the creative power of Dentsu in the East and mcgarrybowen in the West, dentsumcgarrybowen becomes the unrivalled global powerhouse delivering idea-led brand transformation for clients.
Shanghai Dentsu created "Our Cheering Diary" 2020 encouragement campaign for Glico. Pocky and Pretz invited consumers to share their special stories during home confinement due to the COVID-19 outbreak to cheer for themselves and look forward to a bright future.
Shanghai Dentsu helped BNTSH to launch SCISSOR SEVEN Figure, which presented the high quality of the new product authentically to build brand awareness and credibility.
Recently, Guangzhou Dentsu has successfully joined hands with the Nordic lifestyle brand, O.C.E. and prepared to provide comprehensive integrated communication services on brand planning, brand creativity, etc.
Shanghai Dentsu once again joined hands with Glico to create 2020 “My Pejoy Reward” campaign based on the new brand slogan of the best-selling product Pejoy, “savor the relaxing moment”.
During the COVID-19 outbreak, Beijing Dentsu joined hands with its customers hopefully to give a voice with love in fighting against the epidemic.
